OVERTONE

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Artform: Designing/Making / Digital

Services: Consultancy & Freelance

www.overtonestudio.co.uk

OVERTONE is an independent brand strategy and design agency based in Portsmouth, Hampshire, working with clients across the UK.

We believe lasting brands are built on solid strategic foundations. The work starts with research into your market and your competitors, and a position agreed before any design begins. Everything afterwards answers to it, which means you can explain your brand to anyone who asks, and so can we.

Brands should still make sense in 10 years’ time. Trends date, so we don’t design to them. Every decision earns its place, and nothing is added for effect.

We work across brand strategy and positioning, brand identity design, and consultancy for businesses that already have an identity.

OVERTONE was founded by Sam Leonard-Rendell, who has worked in brand design since 2013 and has designed brand identity work for Tilda, SEGA, Vimto, Fujifilm and KFC.

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